Strive Gymwear

Overview:
Strive is a new gymwear brand focused on empowering athletes and fitness enthusiasts to push beyond their limits. The client wanted a clean, modern identity that would stand out in the competitive athletic apparel space. Something bold yet versatile across digital, print, and apparel applications.

My Role:
I was responsible for designing the primary logo and tagline lockup, developing a visual direction that reflects the brand’s values of progress, motion, and strength.

Design:
I chose Helvetica Now Display as the foundation for the wordmark to achieve a modern, timeless look with strong geometric precision. The clean letterforms convey professionalism and confidence - essential for a premium activewear brand.

To infuse a sense of energy and forward movement, I stylized the “Ve” with motion lines, symbolizing speed, determination, and continual improvement.